This was created using various techniques and software and display logo design, advertisement design, branding and product design.
Liquid Vodka is a mock brand that originated in an assignment to create a logo for either a yoga studio or beverage that was Liquid brand. Choosing to design a beverage to brand I needed to choose both a demographic and product type. Would this be a health drink, a soda, a beer, and who would be buying it kids, teens, adults, elderly? Selling flavored vodka to 20 something's was the decision. Sized at 8.5"x11" for easy printing and designed as a leave behind, or flier.
I took into consideration the idea of a series of beverages, branding multiple flavors in the simplest way I could, by changing the colors. The color choices were the final touches on branding, but also reduced the expected demographic to early twenties and cheapened the overall effect.
The branded product mock up can now be used to complete the advertisement design, or layout. Knowing that this was a gimmicky brand I followed suit and produced a refreshing take on drinking. I did think to mimic sports drinks.
If you are mocking up a brand explore and try not to take things too seriously. There will always be the socially templated version of how this look to fall back on. While a refreshing alcoholic drink is a ridiculous concept it can be an interesting aesthetic when practicing tools.
This advertisement for the Rosendale Farmers Market was created using various combinations of techniques and software. The size is 8.5"x11" to allow for an ease of mass inkjet printing, if used as a flier. Magazines and most other printed media doesn’t fit that proportion, so to ensure that a singular file could be used for both I gave the layout a small amount space allowing for minor scale adjustments.
I first focused on the creation of the logo seen on that tote bag, this was originally an undergraduate assignment to create a logo for a local organization. Creating a logo for an organization, local or not, requires the designer to have an understanding of the culture attached to that organizations demographics. This being a farmers market in upstate New York meant that I needed to go and observe life in the area it was being held and get a fairly decent grasp on the history. I had discovered that the area was originally settled and recognized for making concrete, but that business has long passed. What remained was the train tracks that would transport the concrete and incorporating a piece of the local history in the logo would distinguish it from other similar organizations.
Having some imagery I knew I would be using in the logo made forming the shape of it more contained. Thinking about the large demographic of people that would support this organizations events helped in making typographic decisions and Helped me to decide n the faded stamp aesthetic. It is something recognizable as a logo and versatile from its circular structure.
Thinking more about the demographic of the event I created an advertisement for selling branded totes and promoting the event. Beginning with locating some imagery and digitally manipulating it gave me a color palette and a general layout for the page. Placing text to occupy the negative space was simple, coming up with an adequate slogan/tag line was the more interesting endeavor. Lastly was to place the product with the logo and digitally manipulate it to compliment the background.